A good cup of coffee can empower you. It can both excite and comfort; inspire, challenge and energise you and all within a single moment. But for a good coffee experience to become a great one, there needs to be more than excellent flavour. Whether you take a traditional espresso or a foamy latte, you need to be able to feel good about what you’re drinking. We understand this and it’s part of the reason we make sustainable choices when it comes to all of our products and processes. You will find sustainability in our craftsmanship, innovation, footprint and with the people we work with all over the world. We want everybody to enjoy coffee their way and to feel good about it. This is the secret of truly great taste!
We are aware of the impact of our activities. That is why we are engaged in various sustainable initiatives: from water projects in Bamenda, Cameroon to investing in education for farmers and their families in Guatemala. More environmentally-friendly packaging We are active in 13 European markets and 65 export markets, operate from 11 offices with 5,000 employees, and reach 15 million consumers. Locally, we continuously strive for more environmentally-friendly packaging: all packaging of products produced by Pelican Rouge has been aluminium-free since 2003.
But that is not all. We aim to integrate sustainability into all our operations – from waste management to energy recovery – enabling us to significantly reduce our CO2 emissions.
We believe that great taste is about more than just the coffee itself. Great taste can only be truly experienced when the product, the people and the process all contribute to a better world. Only when all of these things are in place are we able to really deliver great taste to all.
We aim to deliver the best coffee in the world and we want people to feel good about what they’re drinking. This means that every part of the coffee roasting and serving process needs to be carried out in the most sustainable way possible.
The people are at the core of Pelican Rouge’s business strategy and success. Pelican Rouge prides itself for employing a diverse and talented workforce of over 30 different nationalities and values people for who they are, for their knowledge, skills and experience. The company continuously strives to develop and support the people to achieve their individual goals whilst they add value to the organization.