In recent years, coffee culture has evolved. Coffee lovers pay more attention to flavour, quality and origin. They have matured and expect a refined experience, something we as Pelican Rouge understand.With our roots in Belgium, we come from a culture that enjoys a Burgundian lifestyle. We love the good life. From premium chocolate to celebrated beers, we are passionate about good quality and great taste. And this passion is what guides us in making our coffees. We are true coffee craftsmen.
Great coffee is the result of being loved at every stage, from bean to cup.
To serve that perfect cup starts when the coffee plant begins to grow. It’s felt in every stage from bean to cup: in picking, roasting, blending, and packing. We master each part of the process. From sourcing, roasting and serving to our consumers. It’s how we make great taste and quality available to coffee lovers all around Europe. The result is that more than 8.5 million consumers start their day with Pelican Rouge coffee. In total we are proud to serve more than 2.5 billion cups of coffee a year.