Our Story since 1863

Since Joseph van Leckwijck began to roast coffee in Antwerp back in 1863, our entire ‘‘raison d’être’’ has been to deliver great taste to all. As being one of the first to ship roasted coffee all around the world, it is our 150 years of craftsmanship that enables us to make that perfect cup of coffee. We believe that the simple pleasures of life - such as a refined cup of coffee - are the foundation for the Belgium way of enjoying the good life!

The story of Pelican Rouge

The story of Pelican Rouge

Grab a coffee and read our story…Great coffee is the essence of our business: fresh coffee made from the finest ingredients; picked from the best beans and then roasted to perfection in order to obtain the optimum flavour, each blend has its own distinct flavours. The result is coffee that tastes as delicious as it looks and smells. It is coffee that can create a personal moment of pleasure—anytime, anywhere.

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WE SELECT, BLEND AND ROAST OUR COFFEE USING ALL OF OUR SENSES.
Enjoy the good life

Enjoy the good life

At Pelican Rouge we are passionate about serving perfection in every cup. We want to make great tasting coffee available to everyone, so that we can all enjoy the good life. This passion guides us in selecting and roasting our coffees. As true craftsmen, we master each part of the process. We have been delivering great taste to all for over 150 years.

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Roasting Expertise since 1863

Our story begins more than 150 years ago in 19th-century Antwerp, where Joseph van Leckwyck and his sons established a coffee roastery under the name ‘Continental Society for Coffee Roasting.’ Under our original name ‘Roode Pelikaan’ they mastered the art of roasting, producing high quality yet affordable coffee for a new generation of coffee aficionados.

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Roasting Expertise since 1863
a yawn is a silent scream for coffee
Our Coffee

Our Coffee

Ever since Pelican Rouge founder Joseph van Leckwyck became an innovator in the European coffee industry, we have been at the vanguard of emerging trends. We are continuously developing state of the art coffee products and refining our services, inspired by coffee lovers all over Europe.

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Our Coffeeshops

Our Coffeeshops

Living up to our purpose to make our great taste and the Belgian way of living available, all around the globe, we have developed our own Belgian Coffee Shop. The shop functions as an unique experience where our heritage, craftsmanship and Burgundian background come alive. Certified baristas are dedicated to serve you the best beans we can offer. To emphasize the tasting notes of a perfect cup of coffee our barista’s can advise perfectly balanced sweet food pairings to create indulgence and savouring the moment.

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